Designed and Handmade in the United States
We conceive, design, and build each Honey frame at our WorkLab in the United States. Wherever possible we use US sourced materials, too. We also do all of our product testing, material testing, and product development in-house at our innovative WorkLab.
Explainer: Why made in the USA?
Our investment in US manufacturing and design is not a ham-fisted "Buy US Made" flag waving slogan. For bicycles, US manufacturing matters a lot. Here are a few reasons our customers think US bikes are better bikes:
- Built one at a time: Each Honey is built with singular focus, one at a time. There is no batch of 10, or 100, or one-thousand. We don't build one at a time because we have to. We do it because we choose to, because it allows us to build a better bike for the rider.
- Craft: The Honey build team has honed their craft over many years of framebuilding. We have master-builders that have been in the industry for more than two decades. We also have an apprentice program that takes about two years to complete. We are bike industry lifers that know nothing else and want nothing else.
- Accuracy: Because we focus on just one frame at a time, we find that our build accuracy is much higher. Singular focus and employee pride make for better quality bikes.
- Fast innovations: Honey was the first company to introduce the now ubiquitous "all road" category. In fact, Honey coined the term Allroads as a model name in 2011. More recently, Honey has been on the front edge of well-designed dual wheel sized bikes. Because we don't build big batches of bikes we don't have to sell you on what we have. We can design what people want, one at a time, and in real-time. Your Honey is on the front edge of the current best thinking in bike design.
- We are bike people: Every single person that builds and manages Honey is a bike person. We eat and sleep bikes -- when we're not building them or riding them.
- Understanding you: We work directly with each customer so we can better understand the way our customers ride and bike usage evolves in real-time. This enables up to provide better solutions to individuals, not broad kitchen-sink solutions that try to scatter shot something for everyone.
- More designs: By building in-house we can offer more designs than just about any big builder on the planet. For example, look at what any big company offers for "adventure" bikes. If you can even find a true adventure style bike in their lineup it's almost always a warmed over cyclocross bike or a re-purposed mountain bike. And, if they offer more than one model it's usually the same frame with a a few parts kit levels. Honey have a bunch of adventure bikes for all kinds of dedicated riding. And we tend to offer more kit types than big companies. We have more offerings to better suit the way you really ride. We don't make every kind of bike but the categories in which we do offer something, we go deep and broad.
- Quality: Because we build each frame in-house we inspect each part of each frame in real time a the work progresses. We have 100% control and responsibly for the frame.
- Product testing: We design where we build and we're always building prototypes. As soon as we vet a design -- including function, component compatibility, and durability -- we can offer the bike in our line immediately.
- Employee love: There isn't a single person that works with Honey that wouldn't use the word 'love' to describe the passion we each have for the bikes. There is a correlation between passion matters in the outcome quality.
- Environmental concern: Something that rarely gets discussed anymore is the impact of manufacturing on the environment. We think about this from two perspectives: The environmental impact of frambuilding and bike assembly and the total cost of ownership over the life of the bike.
- Framebuilding: We've traveled around and have visited more than 50 bike factories. The environmental standards in Asia for most bike factories is far behind the standards in the US. We're not talking about the subtleties of separating recycling plastics or using thermoses rather than disposable cups. We're talking about dumping toxic paint down the drain. We've seen completely improper disposal of carbon epoxy waste into the environment. And in very large volumes. We've seen some excellent factories in Asia, too. Not all factories are bad.
- TCO: We build bikes to last as long as possible -- while also being high performance bikes. We know that making bikes no one wants to ride doesn't ultimately help the environment at all.
- Price and value: Honey prices are more competitive than you might think. Compare equally spec'ed parts kit details with other brands and you will see that the pricing is not that different. Don't be fooled by house-brand components. Don't forget to look at the bottom bracket spec or saddle model. The details matter in quality and price.
We don't have anything against products made overseas. For better or worse, most of the items in our daily lives are probably made overseas. Offshore manufacturing excels in some areas for which it's very difficult for the US to compete on price -- electronics and clothing are two examples. Fortunately for Honey, price is only one consideration of many. Overseas manufacturing is great at high-volume, high-tech, lowest-price products. Good bicycles are not supposed to be any of these things. Good bikes exhibit a high level of craft, they're high labor and high touch items, they require fast innovation, and long-term durability. These are all critical characteristics. Overseas mega-factory production line manufacturing isn't good at those requirements.
While a frame made overseas can have some of the elements we find important -- as mentioned above -- the vast majority of bikes offered by large companies are built in enormous factories that work as subcontractors for many brands. Tens of thousands of frames may go through one of these factory each day. The people that work in large factories probably are not bike riders in the way you ride bikes. Most of these companies are simply subcontractors for the brands you know. Is that where you want your bike built?
Take a close look at bikes in a bike shop. Look at the dropout rear wheel interface. Look at the seat binder area. Look at the brake mount interface. We think you'll see some details that stand out on a Honey. While these visual cues may not seem like the most important aspect of your next bike, they are indicators about the invisible elements of quality. How well is the bike aligned? How well focused is the internal elements of the frame's construction?
While some excellent bikes come out of overseas factories, we don't think it's possible for them to exhibit the characteristics we find most important in a bike. We hope you'll agree.